WINFIELD, W.VA.— Something changed in Nashville while everyone was sleeping off their Thanksgiving dinner last Thursday –mattress retailer Mattresses Unlimited changed its name to Sleep Outfitters.
According to Sleep Outfitters owner and CEO Kim Knopf, the company changed the Mattresses Unlimited signs on Wednesday night, covered them up at each one of their ten Nashville-area stores, and then unveiled the new Sleep Outfitters signs first thing Friday morning, just in time for the Black Friday shopping frenzy.
Sleep Outfitters parent company, Innovative Mattress Solutions (IMS), purchased Mattresses Unlimited’s nine Nashville stores and seven Louisville stores in October of last year. Louisville stores had their name changed to Sleep Outfitters earlier this year to match the 14 existing Sleep Outfitters stores in that market.
“We’ve been looking forward to this name-change in Nashville,” said Knopf. “Our Sleep Outfitters brand has been very successful in the Lexington and Louisville markets. Now, we’re extremely excited to bring it to western Kentucky and, of course, Nashville.”
Since acquiring Mattresses Unlimited, Sleep Outfitters has opened one new store, on Lebanon Pike, and has plans to open at least four more in the near future, according to Knopf.
IMS is a privately held company of 150 stores that does business as Sleep Outfitters and Mattress Warehouse in West Virginia, Ohio, Indiana, Kentucky and Tennessee, and as Mattress King in Alabama. Knopf opened her first store in South Charleston, W.Va. in 1983.
In May, Furniture Today magazine ranked IMS as the 68th largest among the nation’s top 100 furniture stores. In September, the publication ranked IMS as the nation’s 24th largest bedding retailer.
IMS stores carry a wide selection of the latest innerspring and memory foam mattress sets by Sealy, Simmons, Stearns & Foster Beautyrest and Tempur-Pedic, as well as adjustable bases Protect-A-Bed mattress protectors, and memory foam pillows by Tempur-Pedic and others.
IMS is headquartered in Winfield, W.Va.
Contact: Karen Keck, Chief Marketing Officer